Anna Graf

After founding a business network for female leaders in northern Germany and helping to build a Montessori school (Campus Region Hamburg), Anna Graf discovered her love for decentralized communities and started as a consultant for various NFT projects. She is always looking for sustainable solutions connecting real life and virtual experience. As Director NFT at MISA.art (now expanded.art) she onboarded traditional artists and collectors to the space and spread the word about the democratization of the art market and opening it to a wider audience as a speaker on various events all around the world. Now at Arvato Systems – being part of the Bertelsmann Group (Penguin Random House, RTL Group, BMG) – she is building the foundation for mass market adoption of Web3 also from the media and consumer products side focusing on NFTs, virtual worlds and loyalty3.